The client asked us to
imagine an installation that evolved over a three week period
culminating in a gala event where the new Lexus LS would be
revealed to a group of invited guests. The setting was to
be a public plaza with heavy foot traffic.
We saw this as a challenge
to make something that gradually changed from sculpture to
party setting while also communicating aspects of the Lexus
brand such as luxury, innovation, refinement and leadership
in design.
We envisioned a temporal
installation built of bricks. The bricks were to be
sensually curving fiberglass ottomans similar in scale to
a woman's body and formally reminiscent of a Henry Moore sculpture.
The 30 ottoman / bricks would stack to form a single lexus
shaped sculpture, approximately 16 feet high and evocative
of the hand on a sundial - a reminder of the passage of time.
As the three week period progressed, the sculpture would decompose
with ottomans individually repositioned to form a perimeter
ring - like hour marks on a sundial, while pointing toward
the center where the car would be unveiled on the final day.
Project Team: Benjamin Ball,Gaston Nogues, Oliver Hess
