 |
|
Set Design for Audi A6 Commercial | Los Angeles, CA, 1998 Designed for a television commercial advertising the lightweight Audi A6 automobile, our operating narrative for the set design was that it emphasize weightiness by imitating concrete infrastructure construction methods in order to contrast the lightness and innovation embodied in the chassis of the A6. To illustrate the car frame’s lightness, it was hoisted through the set while being lit from above through a diffusion scrim behind a steel grill incorporated into the ceiling of the set. Director: Mark Coppos Set Design for Audi A6 Commercial 01 02 03
|
