Ball-Nogues Studio was runner up in this invited competition to design a monumental gateway to the City of Houston at the Bush Interconentinental Airport in 2008. Dennis Oppenheim won the competition while third place went to Jaume Plensa.
Our Competition Narrative:
Leaving Bush Intercontinental Airport by car along John F. Kennedy Boulevard, one notices an unusual sight on Houston’s expansive horizon: three brightly colored rolling hills. A few seconds pass and we can see that our path, like a highway in a pastoral landscape, cuts through these hills. A few more seconds pass and we see that the hills are rising from a field of what appears to be road signs. These ubiquitous pieces of infrastructure have no text on them. They line the street like trees on a grand European Boulevard. A few more seconds pass and they are bending and flowing like prairie grasses swept by enormous gusts of wind. The color of the bright carmine signs is now changing; they are no longer signs; they are growing in size and becoming something less familiar. We are entering the passage between the hills, but we are not between hills made of earth, the “hills” are actually comprised of what appear to be hundreds of giant flowers soaring overhead blossoming in a violet and blue crescendo. In fact, the hills that seconds ago appeared solid are actually supported by a forest of columns; we can see the underside of their top surface. As Dorothy declares upon her magical arrival in The Land of Oz, “we are not in Kansas anymore.” In less than a minute, we the travelers have crossed a threshold between the global network of airports with its crowds, colorless infrastructure, and long waits to a place of boundless possibility.
Bloom is an ambassador welcoming you to the colorful and exuberant City of Houston with a gift of flowers. Bloom is a monumental gateway and time based experience at the Houston Intercontinental Airport near the location of the existing Welcome to Houston sign. The site is within a “pause” in the progression of way finding signage that one experiences coming in and out of the airport. The work will have tremendous impact in this location. It greets us when we arrive and bids us a warm farewell as we depart. Using the speed of the automobile and the dimension of time Bloom creates an animated space reminiscent of an lush field of flowers rising from the ground and blossoming before our eyes.
Each moment is slightly different than the previous to create the effect of transformation from common road signs into an efflorescent field of flowers – perhaps bluebonnets, the Texas state flower. Bloom is similar to its Victorian predecessor, the Zoetrope, but it is decidedly of the 21st Century. Land art meets cinema: the “hillside” is arrayed with hundreds of “movie cells.” Permanently printed onto highway sign materials and supported by CNC shaped tubing, each of the hundreds of “signs” and “sign posts” is slightly different. Cinematic phenomenon also animates the posts. Sometimes their arrangement will create the effect of riding in a car while looking between rows of an agricultural field , at other moments they pitch and sway as if being swept by winds.
The project is “scalable” – the quantity of posts can be reduced or increased according to logistics and budgetary parameters while their location can be easily adjusted during the development process to accommodate the needs of multiple stakeholders. The project can be built in Houston to save costs. We intend to use proven construction materials and methods from the transit infrastructure industry such as galvanized steel tubing, road sign fabrication techniques, grade beams for anchorage, and a rock bed surround to eliminate mowing around the work. Ball-Nogues can consult with transit specialists IBI, a group with whom we’ve collaborated before, to optimize the various engineering options.
Bloom can be a gateway that will become a symbol of Houston’s warmth and welcoming culture while being a spectacle that can attract global attention by fusing metaphors of the Texas prairie with the universal imagery of road signs. Bloom defies expectations of arrival and departure to transform our surroundings from the commonplace to the fantastical. Each time we pass through the exuberant world of Bloom it reminds us of Houston’s receptivity and innovative spirit and that all travelers are part of a global community.
Principals in Charge: Benjamin Ball, Gaston Nogues
Project Team: James Okamura Andrew Lyon, Ben Dean, David Bantz,
Animation: James Okamura, Sparce Studio
Custom Software Development: Sparce Studio
